1. Introduction
The word BRICs first appeared in 2003 by Goldman Sachs. It is consisted of Brazil, Russia, India, and China. These four countries were and still are receiving big attention as emerging economies from 1990’s. They commonly have huge territory, population and abundant underground resources. Among them, Russia recently held big sporting events such as World Championship in
(2) 국민 경제에 기여
지난 1980년도 자동차 생산액은 1조 2천억원으로 제조업 비중 3.3%이던 것이 35조원으로 늘어나 제조업 비중도 9.6%선으로 높아졌다. 우리와 경쟁관계인 일본의 경우 자동차 생산액은 제조업의 13.5%를 차지한다. 이에 비춰보면 자동차산업의 제조업 비중은 더욱 높아질 수 있다고 기대
2. 촉진 Promotion
1) 광고(Advertising)
- 아이디어, 제품 및 서비스를 촉진하는 유료의 커뮤니케이션 형태
- 특정집단을 대상으로 제작되며 대부분 대중매체를 이용하는 것이 많음
- 제품이나 서비스의 구별 없이 정보제공, 설득, 회상, 구매행동 유도의 4가지 기능을 가짐
* 광고 종류
- 매체종류에 따
Ⅰ. 하이테크산업의 마케팅믹스전략
1. Theme 1. 제품전략(Product)
올림푸스의 포지셔닝 전략이 기존 속성을 강화하는 전략과 차별화의 전략을 동시에 구사하는 것을 고려할 때, 올림푸스의 제품전략은 크게 두 가지 측면으로 나눌 수 있다. 우선 올림푸스는 제품군의 종류를 다양하게 배치했다. 출시
기능과 더불어 포장을 통해 브랜드의 개성을 드러내며 고객들에게 혜택을 제공하는 등 소비행동을 유도하는 커뮤니케이션 전략
PPL : 영화, TV 프로그램 등과 브랜드의 결합을 보여줌으로써 소비자들에게 보다 쉽고 인상적으로 다가가는 전략
Sports Marketing : 스포츠 그 자체를 이용한 마케팅 전략
1, Fan culture of idol singers
1) Overall fan culture of idol singer in Korea
Korean idol culture is shorter than Japanese idol culture. In Japan, idol singer existed in 1960s, so idol fandom and fan culture of idol are set in Japan. But in Korea, H.O.T. who is made by SM Entertainment in 1990s is representative idol singer. They had got a lot of popularity from teenagers and contributed g
1. 서론
Because of the Korean wave, and the K-pop, there is a huge demand of learning Korean in Egypt. Because of this huge demand, Ain Shams University made Korean department in their university. But it is only institute that Egytian can earn the education of Korean.
KOICA is voluntarily providing them Korean education but it’s impossible to follow the huge demand of learning Korean.
S
Club activity
Club activity-Korea
Club activity-Japan
Differences Between Korean club and Japanese club
Club activity-Korea
Field – Exercise. Symposium, Movie, Music, etc
Usually one club per one student
Activity – 3 or 4 days a week
Purpose – “Friendship”
Student-centered – Lack of experts(Lack of expertise)
Characteristics – Activity < Friends
In the Second World War the Japanese army invaded and subsequently occupied Malaya, Sabah, Sarawak, and Singapore for over three years. During this time, ethnic tensions were raised and nationalism grew. Popular support for independence increased after Malaya was reconquered by Allied Forces. Post-war British plans to unite the administration of Malaya under a single crown colony called the Malay
D. Promotion
The company uses the pull marketing to attract the consumers. For example, the company gives the customers gifts such as transportation cards or movie tickets if they buy the product. Also, if a consumer buys one box, you would get one box more during promos. Even though some consumers do not intend to buy the drinks made by Coca-Cola, these customers would be more likely to make a